台南即將建城四百年之際，一直擁有全台灣最豐富的早餐文化，為了打開更多人對早餐與生活的想像，由「森山市集」團隊策劃了2021「台南早餐生活節」，活動中有市集、藝文表演、藝術家帶來的工作坊，也吃得到府城道地早餐！
為了契合現場打造的90年代複刻早餐店，主視覺海報仿造了早年的紙桌墊，以插畫方式呈現菜單樣貌，並透過印刷螢光橘油墨文字在週邊宣傳物的排版，類似防油袋的形象強化活動的視覺連結。
周邊產品除了針對早餐有關的物件以外，也結合台南在地老標籤製造廠，製作機器織畫與吊飾，讓生活節成為更屬於台南的活動品牌。
Tainan is about to celebrate the 400th anniversary of the founding of the city. As we all know, it has always had the richest breakfast culture in Taiwan. The team of " Taiwan Moriyama Market " planned the "2021 Tainan Good Morning Festival ". In the event, there are markets, art and cultural performances, workshops for artists, what's attractive is that you can also have a delicious and authentic Tainan breakfast here! In order to fit the 90's Retro breakfast shop, the main visual poster imitates the paper table mat of that year and presents the menu in the form of illustration. In addition, print fluorescent orange font is applied for typesetting on peripheral publicity materials, the image designed similar to the oil proof bag strengthens the visual connection effect between the audience and the activity. The peripheral products are not only for breakfast related items, meanwhile, combined with Tainan's old label factory in the local area, we have made Woven Painting and hanging decorations to make the life festival more prominent for Tainan's brand culture.
✹獲得2021金點設計獎 視覺傳達設計標章
Tainan is about to celebrate the 400th anniversary of the founding of the city. As we all know, it has always had the richest breakfast culture in Taiwan. The team of " Taiwan Moriyama Market " planned the "2021 Tainan Good Morning Festival ". In the event, there are markets, art and cultural performances, workshops for artists, what's attractive is that you can also have a delicious and authentic Tainan breakfast here! In order to fit the 90's Retro breakfast shop, the main visual poster imitates the paper table mat of that year and presents the menu in the form of illustration. In addition, print fluorescent orange font is applied for typesetting on peripheral publicity materials, the image designed similar to the oil proof bag strengthens the visual connection effect between the audience and the activity. The peripheral products are not only for breakfast related items, meanwhile, combined with Tainan's old label factory in the local area, we have made Woven Painting and hanging decorations to make the life festival more prominent for Tainan's brand culture.
✹獲得2021金點設計獎 視覺傳達設計標章
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