PURE SOUL(古心齋) is a sanctuary of enlightenment that purifies and heals the body, mind, and spirit through consultation under the inspiration of deities.
The core concept of our brand is inspired by the philosophy of Taoism in Laozi’s Dao De Jing that supreme benevolence is akin to water. Emulating the virtue of gentleness and altruism displayed by water, just like life-nourishing rain and dew drops, continuously flowing streams, and vastly inclusive oceans, we seek to provide spiritual consultations for all believers.
Our brand identity is also designed along the same lines. The image of our logo perfectly incorporates our core concept. Moreover, through the techniques of embossing and stitching as well as the use of slightly rough paper, our office supplies convey the intangible, gentle, but firm sense of water.
Through these designs, we seek to distinguish ourselves from previous religious brands, deliver a delicate texture that is closer to spiritual perceptions, and further create new vocabulary for religious brands.
古心齋是由神明為出發，透過諮商的方式，提供身心靈淨化療癒的啟導所。
品牌的核心理念，以道教中老子道德經中提到的上善若水為出發點，希望秉持著水是滋潤萬物的雨露，是川流不息的溪河，是容納百川的大海，柔順並利萬物的美德為信眾提供心靈上的諮詢。
品牌的識別設計也延伸了此一概念，除了標誌收容了核心理念的形象之外，延伸的事務用品，也都透過打凸、縫線，並選擇具原始手感的紙張，傳達”水“無形卻又堅定的柔順印象。
希望能生成有別於過去宗教品牌，以更貼近心靈感知的細緻質感，打造宗教品牌的新語彙。
