ShuYuanSong Developed with various weights to meet different needs for a high quality reading environment. Integrating the features of calligraphy and engraving typesetting, ShuYuanSong is a typeface with elegance and staunchness.
✹獲得2023金點設計獎 視覺傳達設計標章，並入圍年度最佳設計獎
In the font sample design, special consideration is given to the main audience - visual designers. Instead of using traditional instruction manual design for fonts, the design starts with the thinking of visual designers, discussing actual usage scenarios and setting multiple printing and post-processing objects accordingly. This allows designers to intuitively understand that complete font schemes can be obtained in different design requirements. The content includes offset printing, digital printing, letterpress, and common post-processing finishing such as deboss, foil stamping, and die cutting. Among them, some are inspired by gemetry template, hoping that users can familiarize themselves with the styling characteristics of fonts through depicting. There is also a three-dimensional triangle box designed to present the visual effect of fonts in three-dimensional space. In addition, in response to the excellent characteristics of ShuYuanSong for screen display, an AR viewing mode is also designed to more intuitively link with digital reading. Finally, the main features of ShuYuanSong are organized into a short film design, and with the combination of online promotion and physical interaction, it is hoped that users can quickly understand this new generation of Song fonts and imagine the changes it will bring.
