ANGLE
visual integration

甲仙位於高雄東北端，農會同時收購包括甲仙、那瑪夏、桃源三地的青梅農產品。因為青梅的收成有關產地與時效，因而開發許多的青梅農產品，近年在甲仙地區農會協助下推動有機種植理念，讓越來越多人認同與明白，唯有善待土地才能讓農業永續經營。

針對「甲仙出雲」品牌標誌再造，透過品牌的本質探討與市場定位，以「出」字外型與出雲山山頂雲霧繚繞印象為特徵，設計新款標誌與標準字。禮盒與梅精糖包裝設計，考慮庫存、運送、展示等需求，設計新款盒型。甲仙梅精素有「黑金」之稱，加上採收過程與時效因素，在當地有「甲仙梅子是做黑的」這句話形容，這是由於青梅採收時，必須在天光未開時摸黑工作至晚上，並立即加工處理，也呈現產地直送的特質。
在禮盒外盒上，使用瓦愣紙及黑紙作為素材，純黑的內外材質，側邊印刷漸層螢光綠，像一道凌晨前的微光，呼應採收情景，也傳達黑與品質內外一致的特色，玻璃罐不規則的貼紙與外盒手繪的圖像，傳達非機械量產與本地出產的價值。梅精糖以兩種口味共用紙袋作為解決庫存問題的方案，加上紙繩提升包裝精緻度。因具有部分手工的製程特性，所以設計不需規範黏貼位置的貼紙，除了降低包裝時的成本，也讓陳列時展現一期一會與量產的特性。

Jiaxian is located in the northeast of Kaohsiung. The Jiaxian Farmers Association purchases green plums from Jiaxian, Namaxia, and Taoyuan. Due to the connection between the harvest of green plums and the origin and timeliness, many green plum agricultural products have been developed. In recent years, the Jiaxian Farmers Association has promoted the concept of organic planting in the Jiaxian area, allowing more and more people to understand that only by treating the land well can agriculture be sustainable.

Regarding the reconstruction of the "Jiaxian Chuyun" brand logo, through the exploration of the essence of the brand and market positioning, the new logo and standard characters are designed with the characteristics of the “出" word shape and the impression of the clouds and mist at the top of the Chuyun Mountain. The design of the new packaging for gift boxes and plum candy considers inventory, transportation, and display needs, and a new box type is designed. Jiaxian plum candy is known as "black gold" and is described as "Jiaxian plums are made black" in the local area due to the harvesting process and timeliness. This is because when harvesting green plums, one must work in the dark until night before processing immediately, and it also presents the characteristic of direct delivery from the place of origin. On the outer box of the gift box, corrugated paper and black paper are used as materials, with pure black inside and outside, and gradient fluorescent green printed on the side, like a faint light before dawn, echoing the harvest scene, and conveying the characteristic of consistency between black and quality inside and outside. The irregular stickers on the glass jar and the hand-drawn images on the outer box convey the value of non-mechanical mass production and local production. Plum candy uses a shared paper bag for two flavors as a solution to the inventory problem, and paper ropes are added to enhance the packaging delicacy. Due to the characteristics of the partially handmade process, the design does not require stickers with regulated pasting positions, which not only reduces the cost of packaging but also demonstrates the characteristics of one-of-a-kind display and mass production.