來自舞鶴的小葉覓蜜，在一片好山好水中孕育出頂級的蜜香紅茶，為了永續，透明化的契作方式，堅持親自呵護自然的茶田，以回饋土地的心來種植，採用自然農法，不使用殺蟲、殺菌、殺草劑和化肥，秉持不讓蜜香茶沾染任何一滴化學藥劑，嘗試與小葉綠蟬共生，向自然謙卑學習，懂得友善土地。經過此次品牌重整，小葉覓蜜找到自己的獨特地位與溝通訴求，並進行整體形象升級，讓品牌形象與包裝系統在市場上更具記憶，建立品牌在消費者心中的地位。
SECRETEA from Maizuru cultivates premium honey black tea given its splendid natural environment. For the purpose of sustainability, SECRETEA does not hide any secrets. It adopts the approach of transparent contract farming and insists to take care of its natural tea fields directly. By adopting natural farming, it does not use any insecticides, antibacterial substances, herbicides, or chemical fertilizers. It upholds the principle of protecting the honey tea from any chemical substances, and attempts to maintain a symbiotic relationship with tea green leafhoppers. As SECRETEA humbly learns from nature and treats the land kindly, pests become beneficial insects that instill aroma into tea leaves.
Through this brand restructuring process, SECRETEA found its unique standing and communicative appeal. Conducting a thorough upgrade allowed the brand image and packaging to become more memorable, leaving a lasting impression of the brand in the hearts of consumers.
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米︱包裝設計