禮坊為台灣知名西式喜餅品牌之一，在婚禮的喜餅選擇中，一直都是首選的品牌，而為了迎接不停更新的消費者喜好，也希望成為市場中的領導品牌，禮坊一直不斷的推出新的禮盒供選購。
透過資料搜集分析，及市場調查，推出永恆珍愛禮盒，主要強調的形象為“年輕”、“海洋故事”、“幸福”等關鍵字。在擬定的設計視覺重點下，我們以歐式的裝飾性圖樣為風格主軸，繪畫有關海洋的圖像內容；由於珍珠具有“海洋寶藏”與“幸福”的意義，配合貝殼的盒型，我們在畫面中海洋以環繞的方式將人魚及珍珠擁護珍藏。在後加工中，設計了燙金與打凸，讓整體層次可以詮釋的更為明確，完整的將新人結婚時的喜悅帶給收禮的親友。
也希望這一款禮盒能夠在新的年度，延續禮坊在市場中累積的價值之餘，進一步在消費者心中，建立更高的品牌形象地位。
RIVON is one of Taiwan’s most renowned Western-style bride cake brands. Amongst Western-style bride cakes, Rivon has consistently been named a top choice. To continue to face the ever-changing preferences of customers, it also wishes to become a market-leading brand. As a result, Rivon ceaselessly introduces new gift boxes from which to choose. By gathering and analyzing data, along with conducting market research, we have introduced the Eternal Love gift box, which emphasizes the imagery of “youth”, “ocean story”, and “happiness”. For the plan of our visual design, we used European-style decoration patterns as the main focus for our style along with paintings featuring marine imagery. Pearls embodying the meaning of “ocean treasures” and “happiness” are paired with a shell-shaped box. The image on the box depicts the ocean encompassing mermaids and pearls to endorse collection. During additional processing, bronzing and embossing are added to the design, allowing a clearer representation of the design layers, and thoroughly bringing the joy of newlyweds to the friends and family receiving the gift boxes.
For this new year, it is hoped that this new model of gift box can continue to help RIVON accumulate value in the market, and enable it to take the next step to establish a higher level of brand image in the hearts of consumers.
透過資料搜集分析，及市場調查，推出永恆珍愛禮盒，主要強調的形象為“年輕”、“海洋故事”、“幸福”等關鍵字。在擬定的設計視覺重點下，我們以歐式的裝飾性圖樣為風格主軸，繪畫有關海洋的圖像內容；由於珍珠具有“海洋寶藏”與“幸福”的意義，配合貝殼的盒型，我們在畫面中海洋以環繞的方式將人魚及珍珠擁護珍藏。在後加工中，設計了燙金與打凸，讓整體層次可以詮釋的更為明確，完整的將新人結婚時的喜悅帶給收禮的親友。
也希望這一款禮盒能夠在新的年度，延續禮坊在市場中累積的價值之餘，進一步在消費者心中，建立更高的品牌形象地位。
RIVON is one of Taiwan’s most renowned Western-style bride cake brands. Amongst Western-style bride cakes, Rivon has consistently been named a top choice. To continue to face the ever-changing preferences of customers, it also wishes to become a market-leading brand. As a result, Rivon ceaselessly introduces new gift boxes from which to choose. By gathering and analyzing data, along with conducting market research, we have introduced the Eternal Love gift box, which emphasizes the imagery of “youth”, “ocean story”, and “happiness”. For the plan of our visual design, we used European-style decoration patterns as the main focus for our style along with paintings featuring marine imagery. Pearls embodying the meaning of “ocean treasures” and “happiness” are paired with a shell-shaped box. The image on the box depicts the ocean encompassing mermaids and pearls to endorse collection. During additional processing, bronzing and embossing are added to the design, allowing a clearer representation of the design layers, and thoroughly bringing the joy of newlyweds to the friends and family receiving the gift boxes.
For this new year, it is hoped that this new model of gift box can continue to help RIVON accumulate value in the market, and enable it to take the next step to establish a higher level of brand image in the hearts of consumers.
