命名為Fantasy iptv的數位影音服務公司，以創造最佳影音平台使用經驗為具體目標，整合網路及多媒體數位建設技術，在快速精進的數位發展階段，服務消費者享受數位匯流時代所帶來的便利性，並且享有更為經濟、快速的媒體服務。
將品牌針對網路媒體所提供的服務衍生為主要標誌設計時的範疇，以“星團”為象徵為基礎概念，意喻品牌追求在數位資訊時代帶來的創新服務內容如同星團的巨大能量及特性，圍繞著品牌理念不斷旋轉擴張最後轉化為眼球形象。另一方面字體則以標誌特有具方向性的曲線作為設計依據，創造出具有高識別度和簡潔有力的品牌標準字體，也使人感受到品牌的「包容、親近感」。色彩部份使用代表科技、精確的藍色；充滿創新、進取及希望的橘色；象徵喜樂、積極、活潑的洋紅色，以此三款色彩搭配出鮮明的品牌基調，強化品牌的識別度，讓消費者能夠更具印象及產生信賴感。
作為一個全新品牌的識別計劃，目標希望這樣的設計理念，能讓品牌以獨特的視覺意象，並讓消費者有耳目一新的感受切入競爭激烈的市場，進而深植在消費者心中。
Fantasy iptv Digital Audio Visual Service Company takes creating the best audio and visual platform using experience as detailed targets to integrate networks and multimedia digital construction techniques and service customers to enjoy the convenience brought by digital convergence times and enjoy economic and rapid media service furthermore at the rapid and accurate digital development stage.
It derives the service provided by brand to network media as the scope during main logo design and takes “start cluster” as symbol and basic concept. It means the creative service contents that the brand is pursuing in the digital communication era are as the tremendous energy and characteristics of star cluster. Circling around the brand concept, it is rotated and expanded continuously and transform to eye shape finally. On the other aspect, the script takes the mark specially owned curve as design basis to create concise and powerful brand standard script with high degree of recognition. It also makes people feel “Inclusion and intimacy” of the brand. On the color part, it uses blue, which represents technology and accuracy, orange, which is full of innovation, progress and hope, and carmine, which is a symbol of joy, activeness and alacrity. The three colors are collocated as a distinctive brand keynote to strengthen the brand recognition level and make consumers be more impressed and generate a sense of trust.
As a completely new brand identification plan, its target is to wish such a design concept enable the brand have a unique visual image and make the consumer have a feeling of fresh and new to cut into the fierce competitive market and plant into the heart of consumer further.
