佐日漫遊,傳達的是一種感動美食的生活承諾,不僅承載了大地上留下的不重覆美好、農作者與天共居後的風采,也刻記著蘊蓄半甲子的手揉驕傲;透過一小立方空間,試著演繹包藏豐煦暖洋的微酸果香,該是怎樣的滋味。
初期以強調減量、具品牌特色的包裝已逐步建立既有的品牌形象基礎,並成功推廣於海外市場,目前為了活絡品牌內容,並切入精緻禮品市場,推出此一新款禮盒。萃取東方窗花的元素,並整合西方美學風格,設計獨特的禮盒外觀,開蓋時,光線透過窗花印烙在內層描圖紙中,與文案流匯而成在地的樸實之美,最後以少見的外包紙手法,轉化傳統送禮時的布包形象,盡收品牌理念於其中。透過每個設計細節傳達在地特有的文化體驗,並將尊榮與精緻,體現於包裝設計中,切合送禮的餽贈心意。
The purest is the most difficult. Relishing travel conveys a promise of life inspired by the food. It not only inherits the glamour of the nature beauty of the land and the elegance of the farmers living with the sky, but also contains 30 years of handmade pride. In the little cubic space, we try to imitate the taste of the warm sunshine and the sour fruit flavor.
Packaging to emphasize on reduction and brand characteristics at early stage have been gradually been established brand image basis and have been promoted successfully in overseas markets. Currently, to activate brand content and cut into fine gift market, this new type of gift box is launched. It extracts the elements of oriental paper-cut for window decoration and integrates the Western aesthetic style to design unique gift box appearance. When the lid is opened, light is printed in inner tracing paper through paper-cut for window decoration to form the beauty of plainness together with the case. Finally, it uses rare external paper packing method to transform the traditional cloth packaging image for gifts and embody the brand concept completely. Through each design details, it conveys the unique cultural experience. Furthermore, it reflects the honor and dedication in the packaging design to fit in with the wishes of presenting a gift.
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