現代人因為工作生活忙碌,常會因為時間影響用餐或料理意願,即時元氣杯湯系列是以提供輕鬆、方便的方式,提供即食湯品。藉由簡單的步驟,即食沖泡、即食享用,提供美味的一人份專屬輕料理。

即時元氣杯湯是由提供美味輕食為理念,嚴選各種安心食材所組成,為了營造品牌親切形象,並貼近各種湯品口味的風格,包裝設計運用不同的湯品名稱圖案設計,不但區別口味,也讓消費者與東西方風格做直接聯想。另外為了符合超商通路消費者需求,除了湯品名稱之外,直接以大面積的商品實照為背景,務求讓消費者能在最短時間接收商品明確而精準的信息。整體配色則以跳脫陳列架上其他商品為優先考量,再以符合湯品風格的方式做各別配色,讓商品個性更為鮮明,促進消費者購買欲望。


The bustling lifestyles of modern people might result in insufficient time for preparing or having meals.  instant soup series provides easy-to-cook and convenient instant soup. The packaging design includes a variety of soup names and pattern designs, which differentiate the flavors and associate the consumers with the Eastern and Western styles of soup. In addition, to satisfy the needs of consumers who purchase at convenient stores, a large merchandise photo is used as the background to send precise and correct information of the merchandise to the consumers in the shortest period of time. The overall color combination intensifies the contrast with other merchandise on the shelf. Furthermore, unique colors are allocated to heighten the characteristics of the soup and to increase consumers’ purchase intention.

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