成立於2012年的「物外 YSTUDIO」以結合工藝與美感的銅製鋼筆，提供更富情感、更具溫度的書寫體驗，開拓了全球多個國外市場。在品牌即將迎來十週年之際，審視一路以來的成長與變化，以及對於下一個十年的挑戰與應對，在保留最初精神的前提下，決定以新的品牌識別重新定調。
經過內部的溝通與來回的討論，立足於過去的基礎，未來希望展現更符合國際、年輕與時尚等形象，並開發更多產品擴張品牌影嚮力之下，新的標誌延續了最初YSTUDIO以小寫鉛字作為外型基底，呈現創立時文藝且浪漫的風格；但重新定調標誌時，改以全英文的大寫字作為新設計，明晰的無襯線歐文字體，更傾向幾何造型與寬扁的筆畫佈局，仍保有活字痕跡的曲線，強調未來對於工藝與物質之外的探索可能性。外框的圓繼承上一代的標誌特性，造型上改為更俐落，微橢圓的設計，是作為一個劃定標誌空間感（品牌世界觀）的圖形所下的定義，因為比起完美的正圓來說，微橢圓更接近自然、手工與有機感，這些都是品牌一直以來的核心與獨有性格。
在品牌的中文標準字部分，請託了字體設計師許瀚文，使用空明朝，並為「物外」二字微調修整，更符合品牌調性。
因應產品的使用特性，更需要斟酌如何讓標誌在產品上成為長久陪伴不突兀，又堅定的象徵，這也是此次品牌再造希望達到的目標，期盼新的品牌識別能夠更符合現在的視覺語彙，連結彼此與探索自我，發揮更大的影響力。
YSTUDIO, founded in 2012, brings Taiwanese design to the international stage with its copper pens that combine craftsmanship and aesthetics, providing a more emotional and warm writing experience. The brand has expanded to 36 foreign markets. As it approaches its 10th anniversary, YSTUDIO reflects on its growth and changes over the past decade and prepares for the challenges and responses of the next decade. While retaining its original spirit, the brand has decided to redefine itself with a new brand identity.
After internal communication and discussion, YSTUDIO, based on the foundation of stable development over the past ten years, hopes to present an image that is more international, youthful, and fashionable in the future, and to develop more products to expand its brand influence. The new logo continues to use lowercase lead type as the basic shape, presenting the artistic and romantic style of its founding. However, when redefining the logo, the brand has design an all-caps sans-serif font with a more geometric layout and wider styling that still retain the curves of movable type, emphasizing the possibility of exploring craftsmanship and the beyond. The circular border inherits the characteristics of the previous logo, with a more concise design and a slightly elliptical shape. This design was chosen to define the space of the logo (brand worldview), as an elliptical shape is closer to nature, handmade, and organic than a perfect circle. These have been the core and unique personality of the brand.
For the Chinese standard font of the brand, YSTUDIO has commissioned font designer Julius Hui to use Ku Mincho font, with slight adjustments to the characters "物外" to better suit the brand's tone.
In response to the usage characteristics of YSTUDIO products, it is necessary to consider how to make the logo a long-lasting and firm symbol on the products without being abrupt. This is also the goal of this brand reconstruction. The brand hopes that the new brand identity can better match the current visual vocabulary, connect with each other, explore oneself, and exert greater influence.
經過內部的溝通與來回的討論，立足於過去的基礎，未來希望展現更符合國際、年輕與時尚等形象，並開發更多產品擴張品牌影嚮力之下，新的標誌延續了最初YSTUDIO以小寫鉛字作為外型基底，呈現創立時文藝且浪漫的風格；但重新定調標誌時，改以全英文的大寫字作為新設計，明晰的無襯線歐文字體，更傾向幾何造型與寬扁的筆畫佈局，仍保有活字痕跡的曲線，強調未來對於工藝與物質之外的探索可能性。外框的圓繼承上一代的標誌特性，造型上改為更俐落，微橢圓的設計，是作為一個劃定標誌空間感（品牌世界觀）的圖形所下的定義，因為比起完美的正圓來說，微橢圓更接近自然、手工與有機感，這些都是品牌一直以來的核心與獨有性格。
在品牌的中文標準字部分，請託了字體設計師許瀚文，使用空明朝，並為「物外」二字微調修整，更符合品牌調性。
因應產品的使用特性，更需要斟酌如何讓標誌在產品上成為長久陪伴不突兀，又堅定的象徵，這也是此次品牌再造希望達到的目標，期盼新的品牌識別能夠更符合現在的視覺語彙，連結彼此與探索自我，發揮更大的影響力。
YSTUDIO, founded in 2012, brings Taiwanese design to the international stage with its copper pens that combine craftsmanship and aesthetics, providing a more emotional and warm writing experience. The brand has expanded to 36 foreign markets. As it approaches its 10th anniversary, YSTUDIO reflects on its growth and changes over the past decade and prepares for the challenges and responses of the next decade. While retaining its original spirit, the brand has decided to redefine itself with a new brand identity.
After internal communication and discussion, YSTUDIO, based on the foundation of stable development over the past ten years, hopes to present an image that is more international, youthful, and fashionable in the future, and to develop more products to expand its brand influence. The new logo continues to use lowercase lead type as the basic shape, presenting the artistic and romantic style of its founding. However, when redefining the logo, the brand has design an all-caps sans-serif font with a more geometric layout and wider styling that still retain the curves of movable type, emphasizing the possibility of exploring craftsmanship and the beyond. The circular border inherits the characteristics of the previous logo, with a more concise design and a slightly elliptical shape. This design was chosen to define the space of the logo (brand worldview), as an elliptical shape is closer to nature, handmade, and organic than a perfect circle. These have been the core and unique personality of the brand.
For the Chinese standard font of the brand, YSTUDIO has commissioned font designer Julius Hui to use Ku Mincho font, with slight adjustments to the characters "物外" to better suit the brand's tone.
In response to the usage characteristics of YSTUDIO products, it is necessary to consider how to make the logo a long-lasting and firm symbol on the products without being abrupt. This is also the goal of this brand reconstruction. The brand hopes that the new brand identity can better match the current visual vocabulary, connect with each other, explore oneself, and exert greater influence.
