The relishing travel gold bullion pineapple cake is a specialty of Gukeng Town, Yunlin County in Taiwan. The package employs a structure to "wrap with one piece of paper". The package has the taste of Taiwanese culture that is similar to the traditional way of wrapping rice dumplings. The package made the complex traditional packaging method a simple structure, and connected packaging and culture to integrate with "auspicious occasions". The amount of material is conserved by complexly folding the paper.

Good Design Award Evaluation

佐日漫遊,傳達的是一種感動美食的生活承諾,不僅承載了大地上留下的不重覆美好、農作者與天共居後的風采,也刻記著蘊蓄半甲子的手揉驕傲;透過一小立方空間,試著演繹包藏豐煦暖洋的微酸果香,該是怎樣的滋味。
因此設計風格一開始就設定為具有”樸拙感”及"文化經驗",融合品牌概念-透過往覆的旅行帶走限量的回憶和不限量的心意;故以傳統布包的手信外形,讓消費者直接和伴手禮的符碼產生連結,並且在結構上朝減量包裝的方向儘可能地不浪費多餘的耗材及過於繁瑣不實的包裝。另此品牌強調使用在地生產之鳳梨,包裝上的布紋散佈著金色的小碎形,傳達著和煦陽光不藏私地恩賜,也代表了一期一會沃土獻上的心意。視覺重點的布包花紋,則用產品的代表符號也是品牌的輔助視別花紋-鳳梨,組合成的花紋中心為一代表錢幣的符碼,隱喻台灣話的鳳梨(旺來)的表徵,也將送禮這份心意增添了祝福的意涵。
Relishing travel conveys a promise of life inspired by the food. It not only inherits the glamour of the nature beauty of the land and the elegance of the farmers living with the sky, but also contains 30 years of handmade pride. In the little cubic space, we try to imitate the taste of the warm sunshine and the sour fruit flavor. The style of design was set in the beginning to be with sense of primitive simplicity and embedded with cultural experiences. It also integrated the concepts of the brand that is, consumers can take limited edition of memories and unlimited feelings from every journey; therefore, consumers are able to directly connect with cultural code of a souvenir because of its traditional souvenir-form appearance. Moreover, the packaging is reduced to a certain extent in order to avoid wasting on unnecessary materials and complication. In addition, this brand insists to use locally grown pineapples. The golden semé figures are spread over the cloth of packaging, conveying the grace from unselfish sunlight of pleasant warmth as well as representing the feelings of fertile land of this moment. The design of fabric bag, which is the visual focus of the packaging, is patterned in the symbol of the brand, pineapple, which is also the auxiliary visual marking of this brand. The centre of the constituent patterns is a symbol of coin, indicating the pronunciation of pineapple in Taiwanese, which has a homonymic meaning of the coming luck; therefore, the intentions of gifting also means a blessing. The style of design was set in the beginning to be with sense of primitive simplicity and embedded with cultural experiences. It also integrated the concepts of the brand that is, consumers can take limited edition of memories and unlimited feelings from every journey; therefore, consumers are able to directly connect with cultural code of a souvenir because of its traditional souvenir-form appearance. Moreover, the packaging is reduced to a certain extent in order to avoid wasting on unnecessary materials and complication. In addition, this brand insists to use locally grown pineapples. The golden semé figures are spread over the cloth of packaging, conveying the grace from unselfish sunlight of pleasant warmth as well as representing the feelings of fertile land of this moment. The design of fabric bag, which is the visual focus of the packaging, is patterned in the symbol of the brand, pineapple, which is also the auxiliary visual marking of this brand. The centre of the constituent patterns is a symbol of coin, indicating the pronunciation of pineapple in Taiwanese, which has a homonymic meaning of the coming luck; therefore, the intentions of gifting also means a blessing.

Using Format