"Attractiveness of beauty" is sometimes perceptual and cannot be analyzed with scientific data. Regardless of the times, the power to consume that comes from attunement to sensitivity and taste as well as enthusiasm is firmly ensconced in the consumer market. Sometimes it is a comparison on a purely aesthetic level which allows a product to win directly from a variety of beautiful packaging.
Needless to say, this work has an extremely high degree of completeness in the accuracy of the consumer class, technical details, texture, drawing and coloring.
「美的吸引力」有時是感性且無法以科學數據分析的。無分任何年代，消費市場中存在一種為感性，品味認同及迷戀而消費的力量，它有時只是一種更純粹審美式高低段數的比較，在大量各式羅列的美麗包裝中直接勝出。當然這一組作品就消費階級的精確度，工法細節，質地，圖像與配色而論，也絕對也是極度成熟的作品。
— Good Design Award Evaluation
來自舞鶴的小葉覓蜜，在一片好山好水中孕育出頂級的蜜香紅茶，為了永續，透明化的契作方式，堅持親自呵護自然的茶田，以回饋土地的心來種植，採用自然農法，不使用殺蟲、殺菌、殺草劑和化肥，秉持不讓蜜香茶沾染任何一滴化學藥劑，嘗試與小葉綠蟬共生，向自然謙卑學習，懂得友善土地。2016年，規劃了由品牌名至視覺一系列的更新。為了脫離以往市面常見的茶葉品牌風格，以精品、纖細、女性等關鍵字為風格定調。命名與標準字皆延續定位的品牌調性，並將英文品牌名的“S、T”與中文的“茶”轉譯為圖像，以流暢而優雅的線條建構成標誌。標準色的設定則展現蜜香、友善大地的精神。經過此次品牌重整，小葉覓蜜找到自己的獨特地位與溝通訴求，並進行整體形象升級，讓品牌形象與包裝系統在市場上更具記憶，建立品牌在消費者心中的地位。
SECRETEA from Maizuru cultivates premium honey black tea given its splendid natural environment. For the purpose of sustainability, SECRETEA does not hide any secrets. It adopts the approach of transparent contract farming and insists to take care of its natural tea fields directly. By adopting natural farming, it does not use any insecticides, antibacterial substances, herbicides, or chemical fertilizers. It upholds the principle of protecting the honey tea from any chemical substances, and attempts to maintain a symbiotic relationship with tea green leafhoppers. As SECRETEA humbly learns from nature and treats the land kindly, pests become beneficial insects that instill aroma into tea leaves.
In 2016, a plan was formed for a series of updates to everything from the brand name to the visuals. To create a stylistic distinction from tea brands frequently seen on the market, the focus was placed on “boutique”, “exquisite”, and “feminine” as the keywords for establishing this new style. The names and standard fonts used continued to position the tone of the brand. The “S” and “T” from the English brand name, as well as the Chinese character for tea, “茶”, were transformed into images, constructing them into a design of smooth and elegant lines for the logo. The standard colors used exude the spirit of fragrance and friendliness of the earth.
Through this brand restructuring process, SECRETEA found its unique standing and communicative appeal. Conducting a thorough upgrade allowed the brand image and packaging to become more memorable, leaving a lasting impression of the brand in the hearts of consumers.
